"Spectacle is not an entirely
bad thing ... However, left unchecked, spectacles
actually work against the creation of authentic,
missional community. Spectacle creates publics,
not communities." -- Shane Hipps, 2005.
Structures &
Messages
The building, seating arrangement, lighting, platform, and structure of
our church services convey a message as strong
as anything we articulate verbally.
In 1967, Marshall McLuhan wrote that
"the medium is the message." He meant
that over a period of time the way we do something
(the medium we use) sends a message all of its
own, whether we intend it to or not. And this
message, subtle but powerful, may be stronger than
the words we speak.
The
contemporary Church has rarely
given serious thought to this truth.
Consider the following examples.
If we speak of a priesthood of
all believers but the worship team consists of the same group of talented people week in and week
out, year in and year out, something else
is communicated. The medium (the structure, the roster, the positioning
on a platform, etc) may implicitly tell people
that professionalism is more highly valued than
priesthood; that performance trumps participation; that the church
gathers more as an audience than a
family.
We may speak of
the church "community" but if the gathering of
the church is always in rows whereby we look at
the back of the heads in front of us as we sit
silently in semi-darkness, then the medium
(the environment) expresses a contrary message. No level
of pulpit-fervor or announcements about small
groups can outspeak the seat and
lighting configurations.
Big screens are fun to watch but they isolate us
from each other. As we watch larger-than-life
images, they create something
different-than-life. The screen as a two-dimensional experience does
something sub-dimensional to our lives.
These examples represent just
the tip of the
iceberg.How we do what we do,
becomes vitally
important.
People hear the gospel
message but find themselves most profoundly
transformed by the methods
we use. It won't help
to speak louder or more often. The medium is
the message. Tender emails cannot produce authentic
intimacy. Godly text-messaging cannot ensure
deep interest or engagement. Christian Myspace
profiles only reveal our calculated selves and
foster an artificial, superficial
connection.
The
church might make some changes
in its methods, if it understood the powerful
messages contained therein. May we have wisdom
and
discernment.
In HOPE -
David |